Social-Cultural Factors And Coffee Consumption In Rukungiri District Uganda

This study adopted a cross-sectional survey research design and involved quantitative qualitative methods which enabled the to evaluate relationship between variables in snapshot. A sample of 123 respondents was selected using simple random purposive sampling techniques. The data were analyzed SPSS Version 23.0 thematic analysis method used analyze data. Quantitative results form descriptive statistics, correlations regressions presented tables based on objectives. found that social-cultural factors positively significantly related coffee consumption (r =. 764, P≤.01). status terms Social class people/reference groups, Occupation Life Style as such, is influenced by these factors. further concluded embedded beliefs, people Rukungiri District should go back their tradition since it own from beginning